RELIABILITY AT EVERY DEGREE
Client
Seat Comfort Systems
Deliverables
UI/UX Identity Design & Visual System Marketing Collateral
Year
2024
Role
Web Designer Marketing Designer
Seat Comfort Systems (SCS) is a U.S.–based, family-owned manufacturer of custom seat heating and cooling systems for OEMs. Known for fast turnaround, hands-on collaboration, and high quality, the company needed a brand that reflected its scale and 25+ years of expertise. SCS struggled to attract new business due to low market awareness. This issue was heightened by a leadership transition to the next generation, prompting the need to invest in branding to better position the company for future growth.
What I did
Collaborating with the Art Director and design team, we shifted Seat Comfort Systems' new growth with a new identity and promise: "Reliability at every degree." Moving away from traditional product shots, I created a dynamic and engaging new website, infographics, and marketing collateral built off of the newly developed brand visual system. This new visual language emphasized modernity through innovation and precise engineering, packaged around the use of dynamic lines, colours, and iconography.
